• Technology and Fitness - Things are Changing and Fast

    3 Sep 2010 | 6:17 pm

    Technology and Fitness - Things are Changing and Fast How many people utilize online trackers for health and fitness ? That was one of several questions posed to me by "Steve", an IHRSA member, as part of IHRSA's "Ask an industry leader program". Here is his question in its entirety: “How many people use online trackers/health social networks for health? Are there any sites you know of? Any research in this area? Do other health clubs recommend this to customers?” For those of you who follow me you've read my prior posts on wireless devices and wellness in addition to technology's impact on the future of the fitness industry,[…]

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  • Using Social Media to Grow Your Fitness Business

    29 Aug 2010 | 2:46 pm

    I had the chance to present to fitness industry professionals at Dallas Mania this weekend. It was great and my thanks go out to Sara Kooperman and her group for hosting the event and allowing me to present. The use of Social Media in all businesses is a hot topic. I have included my presentation here for your review. Please reach out if I can be of any assistance in helping your fitness or wellness business utilize social media to grow revenues ! See the testimonial below ! Growing your fitness business using social media View more presentations from Bryan[…]

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  • Location Based Marketing is Here - Get Ready

    21 Aug 2010 | 1:33 pm

    Location Based Marketing is Here - Get Ready While the folks at Facebook haven't confirmed how Facebook Places might eventually integrate with Facebook's business pages, this is in the works and once it happens companies will have an easy opportunity to market and promote their services on the social media platform. The rollout of Facebook Places follows the launch of Google Places in April. Building on prior Google business listings, Google's solution offers up Web pages dedicated to individual businesses, showing where they are located, street-level images, and customer reviews of services or products. Businesses can also advertise through their Google Place pages. The implications are enormous for[…]

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  • How to Lead Growth During Turbulent Times in the Fitness Business

    18 Aug 2010 | 9:56 am

    Rita McGrath shares brilliant insights into how leaders should handle turbulent times in this interview. All industries are being touched by tremendous change and the fitness industry is NO exception. As Rita notes the difficulties of leading through tremendous change are generally broken down into i) being open to the facts and not falling victim to past success; ii) the ability to diversify, iii) having discipline with new endeavors and iv) exiting less appealing and older investments. Watch this interview as Rita shares her views on how change can be best navigated. More than anything you MUST accept that reinvention[…]

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  • A Sustainable Wellness Model - Medicare & Prevention

    16 Aug 2010 | 7:44 pm

    Outcomes outcomes outcomes. Why has wellness been slow to take root ? Outcomes.... Getting on a treadmill does not an outcome make and therefore the theory of how fitness makes people healthier has to date undermined the huge opportunity. Realize that for-profit fitness is $20 Billion a year compared to over $2 Billion a year for traditional medicine, with over 75% of that cost being related to lifestyle oriented diseases. Our health care system cannot afford it and costs must be driven out. Watch the video about how unsustainable our sick care system is. When the extant fitness industry realizes[…]

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  • Apple's Best Days Are Over - What Does It Mean for Fitness ?

    14 Aug 2010 | 5:59 am

    Apple's Best Days Are Over - What Does It Mean for Fitness ? David Olive's recent article titled Why Apple and Google May Have Their Best Days Behind Them is a thoughtful examination of the trends occuring in tehcnology today. There is a lot of rapid change going on. Its implications are broad and in fact relevant to the fitness industry; a traditional late comer to technology adoption. Why ? It has to do with change, adoption and open systems. Here are a few excerpts from David's article: They dominated their industries until they didn’t. General Motors, Massey-Ferguson, IBM, Sears, Roebuck – in their heyday, it was unimaginable that they could be dislodged[…]

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Most technologies fail to yield their hoped for returns. Chosing the appropriate application of tools is the key

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